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DISCUS: Spirits Revenue +12%, to $35.8B; Gains Share From Beer and Wine; Trade Group Focuses on Tax and Market Access Parity for RTDs

February 04. 2022

Premium offerings and ready-to-drink packaged cocktails propelled the spirits category to $35.8 billion in sales in 2021, a +12% increase from 2020, the Distilled Spirits Council of the U.S. (DISCUS) announced this week….

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Boston Beer Reveals Sam Adams Super Bowl Ad Featuring Your Cousin and Boston Dynamics Robots

February 03. 2022

Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year….

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Ball Corporation and Anheuser-Busch to Bring Infinitely Recyclable Aluminum Cups to Fans at the Big Game

February 03. 2022

Ball Corporation and Anheuser-Busch today announced a partnership to bring the infinitely recyclable Ball Aluminum Cup to guests at SoFi Stadium in Los Angeles for the Big Game on February 13, 2022….

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Our Mutual Friend Releases Three New Collaboration Beers

February 03. 2022

Our Mutual Friend Brewing is excited to release three new collaboration beers with brewery friends this month, including a West Coast and Hazy hybrid IPA, Saison with buckwheat and wildflower honey, and Barrel-Fermented Wild IPA….

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Sonic Hard Seltzer Adds 21 Additional States in Drive-In Chain’s Strongest Markets

February 03. 2022

Sonic Hard Seltzer is cruising into 21 additional states — including many of the namesake fast-food chain’s strongest markets….

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Legalization, ‘Share of Buzz’ Top Challenges Facing Cannabis Beverages

February 04. 2022

“Share of Buzz” may be one of the biggest challenges facing brands looking to enter the cannabis beverage space, according to a panel discussion hosted by Duane Morris LLP and…

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thefullpint.com

Offshoot Beer Seasonal Visions DDH Hazy IPA Returns

February 03. 2022

(ORANGE COUNTY, CA) – Offshoot Beer Co. Brings Back Favorite Seasonal Double Dry-Hopped Hazy IPA! If single dry-hopping is good, then double dry-hopping is even better, and Offshoot Beer…

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River North Brewery Celebrates 10 years with Triple Barrel Aged Imperial Stout

February 03. 2022

River North Brewery will celebrate its 10-year anniversary later this month with three days of beer releases and events….

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The Aroma of Fresh-Baked Banana Nut Muffins Drifts from The Bruery’s Newest Release

February 03. 2022

The Bruery has donned its aprons and oven mitts and whipped up a brand new batch of its Bakery Series, this time featuring the warm pastry notes of banana nut muffins….

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Brewbound Podcast: How Not to End Up in the TTB’s Penalty Box With Your Sports Sponsorship

February 03. 2022

The Alcohol and Tobacco Tax and Trade Bureau is scrutinizing sports sponsorships struck by bev-alc producers and distributors. How can brewers play in this space without running afoul of the…

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